Footer credits are common on agency, freelancer, and product sites. They usually sit at the very bottom of the page as a small brand mention or link. The real question is whether anyone actually clicks them and whether those clicks lead to meaningful outcomes.
The short answer
Yes, footer credits can get clicks, but usually in low volume. Their value depends less on raw click count and more on audience intent, site fit, and how the credit is presented.
Why footer credits get ignored
- They appear after the main conversion path is complete.
- They are often styled to be visually quiet.
- Mobile visitors may never reach the very bottom of the page.
- Many users treat the footer as utility space, not discovery space.
When they do work
- On high-trust websites where visitors want to know who designed or built the experience.
- When the brand name in the credit is already somewhat familiar.
- When the linked destination clearly matches the visitor’s interest, such as design systems, development, or growth work.
- When the footer appears across many pages and compounds visibility over time.
Clicks are only one metric
A footer credit may support brand recall even when it does not generate a large number of direct clicks. It can act like a signature: subtle, persistent, and credibility-building. For some studios, that quiet signal is enough to justify its place.
How to judge whether it is worth keeping
- Track clicks with tagged links.
- Compare branded search lift before and after adding the credit.
- Review assisted conversions, not just last-click results.
- Watch for referral traffic quality, including bounce rate and time on site.
A practical recommendation
Keep footer credits if they are discreet, relevant, and measurable. Do not expect them to behave like a primary CTA. Treat them as a low-intent discovery mechanism that may still create long-term value.